Bulletin Board Magazine 2018 Volume 3

Destination FAME

AwardWinning Companies WIN BIGWITH FAME by Marge Karahuta, Co-Chair & Stephanie Shaffery, Co-Chair

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o other type of marketing that your company does will provide as many benefits as participating in the biggest Shore Builders Association event of the year, the FAME Awards! According to an online article by Entrepreneur, one of the easiest and most inexpensive ways for you to stand out from your competitors is to win industry awards. Even though it can be a time consuming task to gather all your photos and submit your entries, marketing experts agree that it is well worth the investment. There are several valid reasons why winning awards benefits your company. First, and foremost, the biggest reason we all enter to win is to attract new customers and business. Everyone wants to be a part of a winning team and when your company wins awards you are viewed as successful by your potential customers. Someone who has not made a purchase decision could be swayed by your award winning status and choose you to do business with over a competitor. Investors and banks also view award winning lists and rankings to find companies that show powerful growth and could be considering factor during the lending process.

From an internal perspective, award winning companies have happier, more productive employees. When employees are proud of their company’s achievements, they do not hesitate to talk about it with prospects, making selling your products and services easier because you have the “stamp of approval” from an outside source. The FAME awards are judged by outside parties who validate that what you do is worthy of an award. This “stamp of approval” goes a long way in the minds of your potential customers. In addition, entering your employees for individual awards can go miles for morale throughout your company and if you are looking for new employees, what better way to attract the best in your industry than to be able to tout that you are an award winner and you reward great employees with award recognition. Experts agree that industry awards are a valuable addition to your marketing arsenal and offer proof to back up the real value that you offer your customers every day. Don’t miss this opportunity to participate in this year’s FAME Awards. The Call for Entries will be available soon, so keep an eye out for the email and links!

Marge Karahuta Exit 98 George Realty

Stephanie Shaffery, President Flair Marketing Group LLC

Entrepreneur.com/marketing/marketingideas/article207586.html

Bulletin Board | 37 | www.shorebuilders.org

Bulletin Board | 38 | www.shorebuilders.org