Bulletin Board Magazine 2021 Volume 1

Associate Member Spotlight

FLAIR MARKETING GROUP Marketing Firms Come in All Shapes and Sizes

When it comes to marketing there are very few member companies in SBACNJ that can boast as extensive experience specializing in marketing new homes as Flair Marketing Group. Led by Founder and President, Stephanie Shaffery, the company has been a long-time active member of the Association. You may have seen Stephanie actively engaged during SBACNJ meetings and events, always greeting other members and working the room. Flair Marketing Group provides marketing services for both builder and associate members through a valuable blend of both traditional and digital marketing strategies and programs that include a unique goal-focused return on investment for clients. From sales office environments to corporate office branding designs, brochures, websites, and everything in between, Flair Marketing Group can provide clients full-service soup- to-nuts marketing programs that offer a personalized, one-on-one experience that feels more like having an in-house marketing

director. Some of the more high-profile projects the company has accomplished recently includes a sales office environment for an award-winning townhome community I enjoy close working relationships with all of my clients. I like to feel as if I am part of their company and team. It’s a win-win for everyone because they get the very best of having an “in-house” marketing director

in Ocean County, a corporate office branding design and display installation for a well-known national property management company in several of the offices on the east coast, an overhaul of corporate marketing materials for a construction consulting company, and a brand new state-of-the-art corporate website for a vertical transportation company. Currently, Flair Marketing Group is focused on several marketing projects simultaneously for a variety of clients. These projects include a corporate website design, a new beach-front condominium start-up marketing package including artwork, brochure, sales environment and signage, and a smaller sales environment for a new community of single-family homes in southern Monmouth county which included everything from a logo design to sales office displays. In addition to sales office and corporate office design and displays, Flair Marketing Group provides copywriting, content creation, and social media marketing services that have a proven record of driving traffic to websites,

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Bulletin Board | 27 | www.shorebuilders.org