Bulletin Board Magazine 2021 Volume 2

StartWith Google My Business

this base. They are serious about this. Google will call you out at the bag and it’s game over. In addition, the keywords you use for on-page copy need to be relevant to the topic of the page and not thrown in so that the copy doesn’t read well. Remember, Google will know the difference. Every great team has a strong hitter as third batter up. I like to think of a website’s content as the one that comes up to bat and makes the triple! The crowd goes wild when you increase content on your website and hit those first two runners home. The most effective way to increase your SEO rank for the keywords you’ve identified is through blogging. Every blog you post to your website provides another indexed page. The more indexed pages you have, the more relevant your website will be to Google. Blogging is the number one way to increase your organic keyword rankings with Google. In addition, blogging is a great way to position your company as a knowledgeable thought leader in your industry. It attracts visitor traffic to your website and provides valuable information to those visitors. If you are not blogging, you need to rethink your starting line-up! Building a website and going live on the internet is just one part of an ongoing process to attract traffic and engage potential customers online. To be number one, on page one of an organic search result takes time, practice, patience, and effort, as well as expertise. This article is literally the Readers Digest version of SEO and is not meant to oversimplify the process. My recommendation is to research the best resources on this topic, become educated in what Google requires for ranking, identify your keywords, and set some goals for your field of dreams. By analyzing results and tracking your progress, you’ll be able to prove the return on your company’s investment in a new website, hit that grand slam, and become the MVP of your company’s marketing success! Make That Triple with Content

Search Engine Optimization (SEO) is the ultimate trophy in the field of dreams known as the internet. If you want your hitting line-up to start off strong, Google My Business is where you need to start. When you Google your company name there will be a listing that comes up on the right side of your screen. It is important to click the link “own this business?” so you can control your business listing on Google. Once you claim your company listing (you’ll need a Gmail account to login with), you can build out the Google profile, correct any misinformation, add your location (important for Google maps ranking), link your website, add hours, create posts, add photos, a logo, and list your services. You can also get a link that you can send to customers, colleagues, and vendors or subcontractors to review your company. Google reviews are like gold when it comes to your SEO ranking. Be sure to gain as many 5-star reviews as you can. on the bases to make that homerun. This is where you will make serious progress on your SEO rankings. My recommendation to SEO clients is that they select up to a dozen keywords/keyword phrases they think their ideal customers are using on a search engine to find their products and services. This does not mean your industry terminology that most of your customers won’t necessarily use in a search. I recommend long-tailed keyword phrases that are less competitive but still highly searchable. For instance, instead of “custom homes” which is very general and will come up with results all over the world, use a more specific keyword like, “custom homes on LBI”. These keywords should be utilized in back- end coding for Meta-titles and Meta-names, as well as on page where the keywords are appropriate. DO NOT STUFF KEYWORDS in your website or coding. Google doesn’t like this and will penalize you if you try to steal Keywords to Move Your Players Forward Keywords are the second key to your SEO lineup. You want to move your website forward

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