CNJ+ February 2024

EXPERTS CONFIRM THAT LOCAL PRINT MARKETING IS BEST FOR REALTORS

David Zalepa wrote, “All the successful Re altors that get the lion’s share of listings in their communities and make the most mon ey still use full-page ads in the local news papers and publications.” REMonline.com (Real Estate Magazine Online). Forbes Magazine released a series that of fers reasons why, in a world of digital phone and tablet use, why print advertising is still successful for Realtors, “Print provides a way of solidifying reputation in your local market while showing homeowners that YOU WILL MARKET THEIR HOME.” Kyle Hiscock of Greater Rochester, NY ex plains, “Newspaper advertising is still an effec tive real estate market strategy and is proven that when a home is advertised for sale that the web traffic increases for a few days after the ad is run. This is most likely because if a potential buyer sees a home for sale in the newspaper, the first thing they will do is search online for it to learn more.”

LuxuryMarketing.com confirms, “The top local agents are those that spend the most on local ad vertising. Simply, the top agents are the top agents because they spend more locally.” Luxury presence PR says, “Traditional mar keting such as local print media is still our top recommendation for realtors. The big gest reason that advertising in a local publication can be beneficial is be cause the audience is very specific to the local residents. Residents that are living in a town, in many cases, will move but will not leave the specific town. For this reason, pro moting a home for sale in the lo cal newspaper can potentially attract some

solid buyers.

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FEBRUARY 2024

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