Princeton's Ask The Doctor September/October 2019

Print Advertising Tips and Facts By Cami Gunther, Owner Publisher

H E A L T H A R T I C L E S A N D Q & A

The claims of the death of print media advertising were not only greatly exaggerated – they were dead wrong. Print media advertising isn't just hanging on, either. Now that digital advertising has been around long enough to be evaluated, it's clear that the advantages of print media are many. But the best use of print advertising isn't when it's a substitute for other media. When print is combined with other adver- tising media, it shows its real strength. Here are the facts: • Research shows print allows you to gain deeper understanding and memory because newspapers and magazines are laid out intention- ally for readability and enhanced memory retention. • Print offers unparalleled target marketing by sections and specific editorial topics. When the reader, the business advertiser and the voice of the publication have same “values and goals”, print succeeds in ROI over other media. • Unlike Internet advertising that readers often must click to read, social media that comes and goes, or quick radio or TV ads, print media advertising stays in front of you. • Local news and credible publications give businesses an aura of strength, trust and solidity. People view print advertisers as more trust- worthy than those in digital formats. • All types of advertising require repeat placement to be effective. But it is proven that awareness continues to grow with the frequency of print ads more than other media. • Print is the most budget friendly with greatest impact because look at any print ad's closing paragraph, and you're likely to see a redirect to a website for more information or a special offer. That's because print is exceptionally good at driving readers to wherever you want them to go like the web for your reviews. • For maximum impact, your marketing campaign should be an integrated with editorial that is helpful to the reader, creates your busi- ness as more credible and unique than your competitor. Discounts and coupons can hurt a business. • Local print combined with editorial, branding, repetition and community involvement increases your overall businesses’ ROI in the long run- big picture. Cami Gunther • 732.995.3456 • www.GuntherPublications.com

Q: What is Lichen Sclerosus?

A: (LIE-kun skluh-ROW-sus) is a condition that creates patchy, white skin that appears thinner than normal. It usually affects the genital and anal areas. Anyone can get lichen sclerosus but postmenopausal women are at higher risk. An overactive immune system or an imbalance of hormones may play a role. Symptoms vary person to person, but they generally include:

If you have lichen sclerosus on or around your genitals or anus or have a more advanced case on other parts of your body, your doctor will recommend treatment. Treatment helps reduce itching, improve your skin's appearance and decrease further scarring. I diagnose and treat this in my office and am available for consultations. For more information feel free to contact: Dr. Helen Simigiannis, MD, FACOG Antheia Gynecology 375 US Highway 130, Suite 103 East Windsor, NJ 08520 Next to the Americana Diner 609.448.7800 www.antheiagyn.com Adolescent & Routine Gynecology Menopause Urinary Incontinence Endometrial Ablation Birth Control

Dr. Helen Simigiannis, MD, FACOG

• Itching, irritation, or burning sensations in the skin. • Dry skin that looks like white, patchy marks on your vulva. • Bruising and tearing, which appears when the skin has thinned and become fragile. • White scar tissue, a symptom that, along with itching and burn- ing, can seem really alarming (though white spots are often su- per treatable). One of the most telling signs of lichen sclerosus is white scar tissue in the shape of a figure-8 around the edges of your vulva and anus. • Pain during sex, usually a sign that your skin has thinned and/or a buildup of scar tissue has made your vaginal opening tighter and painfully taut.

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