The Greater Princeton Area Ask the Doctor Spring Issue March/April 2018
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• GPE offers ONLINE & INTERACTIVE reading and benefits of print reading • Print media advertising INCREASES sales • Households exposed to the print media campaigns spent significantly more (+2% to 36%) than those not exposed (test vs. control) * Facts and Statistics taken from the Association of Magazine Media: MPA FACTBOOK
• 91% of adults read PRINT media • 61% of print ads prompt readers to take ACTION • 89% visit WEBSITES they see in print media • 84% PURCHASE an item after seeing it in print media • 84% keep print media for at least a MONTH • 70% SHARE & BORROW print media with friends/family
CENTRAL NEW JERSEY’S PREMIER PARENTING MAGAZINE
www.GuntherPublications.com “Targeted Publications That Get Results” 732.995.3456
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ASK THE DOCTOR September/October 2016
MARCH/APRIL 2018
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