The Millstone Times February 2022



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Selling to Millennials By Susan Heckler How many of your friends have their adult children living in their parents’ base- ments? This generation is finding it harder to scrape up a down payment than those before them. The young and financially insecure home buyers are very likely to borrow money from family members or the federal government. Can you afford to float your children a loan? If Mom & Dad’s investment returns are strong, they may feel financially secure enough to subsidize their adult chil- dren’s dreams. Government home loans, specifically those presented by the Federal Housing Ad- ministration, combine purchase and improvement expenses. Here are a few tips to help you court millennials: • If prospective buyers visit your open house with parents in tow, pay as much at- tention to the parents as you do to the apparent buyer himself. They may be a big part of the decision. • Highlight the amenities that millennials view as essentials such as wireless Inter- net infrastructure • The average millennial’s credit history lacks a landlord’s verification of his ability to meet payments so their loan process may take longer.

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