The Millstone Times May 2020

The Logic of Logos and Catchphrases Controversial Logos By Pam Teel

Ever wonder why an organization chooses a particular logo to represent them? There can be many reasons behind it, but is it what it seems? Are there any hidden messages behind the logos? Here are some logos that have been linked to conspiracies. You decide!

Chicago Bulls logo - "Turn the logo for the Chicago Bulls basketball team upside down, and it’s a robot sitting on a park bench reading a Bible.”

The Great Seal of America - with 13 arrows, 13 leaves, and 13 stripes on the shield, the number 13 -symbolizing the Luciferian revolt. And 33 feathers on each of the wings, symbolizing the 33 degrees of freemasonry. The flower of life type symbol on top contains a hexagram. Is the Seal related to Masonry?

United Nations Emblem - The U.N. emblem showing a globe with latitude and longitude lines outlining 33 fields, symbol- izing the 33 degrees of Freemasonry.

Alfa Romeo logo - It features a “biscione” which is a serpent eating a human child. It reportedly terrified the local pop- ulous of Milan in the early part of the 5th century A.D. It has been said that the human being eaten is a Moor, during the Crusades. If that’s the case, who or what does the serpent symbolize? The left half of the Logo- When Alfa (A.L.F.A. for Anonima Lombarda Fabbrica Automobili) Romeo was founded in 1910, draughtsman Romano Cattaneo came up with the company’s logo based on a crest he saw in Milan above the door of Castello Sforzesco. Being that the company was founded in Milan, a symbol representative of the city seemed appropriate. Designer Giuseppe Merosi helped turn the idea into Alfa Romeo’s official emblem. Apart from some minor tweaks with the wording, gold trim, and wreath appearance over the years, the design has remained fairly consistent. The left side of the emblem is a red cross over a white background–a medieval Christian symbol. During the Crusades, Milanese soldiers asso- ciated with Giovanni of Rho donned a red cross and white undergarments beneath their armor. Giovanni of Rho is known for leading an army to the Holy Land and for erecting a cross on the walls of Jerusalem during the first crusade. This image could be considered the Cross of St. Ambrose or St. George’s Cross. But what about the snake? The right side- a giant serpent/dragon gobbling up a red man is the symbol of the influential Visconti family of 11th century Milan. The image is known as a Biscione and has become a symbol for Milan, being seen many places around the city. The crown is supposedly from when Viscontis became dukes in the 15th century. House of Visconti coat of arms (earlier ver- sions do not feature crown) Where the symbol itself comes from and what it means has been a subject of ongoing debate. Here are two leading theories:

According to Alfa Romeo representatives- The serpent is orally giving birth to a human being, coming out a “new man, purified and renewed,” just as the creature itself is one of renewal through skin-shedding.

The most accepted interpretation today is that the man being devoured is a Saracen or Moor, which is being defeated during the Christian Crusades. However, some claim the human figure isn’t a certain ethnicity but merely a child–which is…even weirder.

34 The Millstone Times

May 2020