The Millstone Times September 2020

Attention HealthCare Professionals HOW IS YOUR MARKETING GOING? Physician marketing is essential for practice success. Every practice as a whole hopes their patients will come back again and again. Physicians? They rely on return pa- tients . Physician marketing can facilitate this. Unlike traditional healthcare marketing, physician market- ing focuses heavily on the physicians, their accomplish- ments and qualifications and strives to build relationships between physicians and patients. The end goal of this is to attract more patients and maintain lasting relationships with the patients you gain. The importance of an effective physician marketing plan will increase the visibility of your physicians, improve brand recognition for your practice, and elevate both as leaders in your local medical community. More brand recognition can lead to more referrals, as peo- ple will think of your physicians and practice first when asked about where to go for healthcare. Establishing your physicians as thought leaders can lead to more visibility for your practice and, thus, more marketing opportunities, providing the momentum you need for continued and ex- ponential growth. These are only a handful of perks marketing brings. Strengthening your brand and keeping people interested should be a priority. LOCAL NICHE PRINT MEDIA IS THRIVING!

Monmouth County’s Ask The DOCTOR O THE HEALTH &WELLNESS MAGAZINE FORYOUANDYOUR FAMILY SUMMER2020

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Monmouth County’s Ask The T DOCTOR O THE HEALTH &WELLNESS MAGAZINE FORYOUANDYOUR FAMILY

Local Physicians Answer Your Health Questions L al P ys c wer e h s

Local Physicians Answer Your Health Questions H a

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6 The Millstone Times

September 2020