The Millstone Times

FOOD & DINING

Premium Sof t Serve & Hard Ice Cream Non Fat/ Sugar Free Flavors Now Open For The 2021 Season! Buy 1 Small Sof t Serve Cone, Get 1 Free! With this ad. One Per Order. Expires 7/1/2021. 337 RTE 33 E • MANALAPAN, NJ • 732-446-5305 • 732-792-6343 Marketing Ideas For Restaurants one Year After Covid-19 Editorial marketing is a fabulous way to get potential patrons to know your business better. Content marketing is the king of marketing because it creates a connection and trust. Here are some ideas: 1. The story of how you got started in the restaurant business 2. Explain the challenges and triumphs you’ve faced during the pandemic 3. What was the inspiration behind starting your restaurant? 4. Highlight and interview your staff so they can explain what it is like working at your restaurant 5. Ask your customers to share what your restaurant means to them 6. Explain the challenges and triumphs you’ve faced during the pandemic 7. Editorial content is a great opportunity to showyour community what you are all about as a person and business owner in the community

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36 The Millstone Times

May 2021