Bulletin Board Magazine 2017 Volume 3

Parade of Homes

PARADE of Homes By Chris & Bernadette Amato

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Chris Amato CMM Custom Homes

here are few cultural institutions that can combine the various aspects of home owners and business life in one setting. This past spring the marketing department of CMM Custom Homes had the opportunity to view this feat up close. It was during one of the biggest marketing pushes for the builders in our Builder 20 Program called Parade of Homes. It took place in Wilmington, NC, and it did not feel like marketing at all. It unfolded as more of a cultural phenomenon that the residents and businesses alike were able to relish in the common interest of homes and home building. A Parade of Homes in the Jersey Shore area will showcase more than just homes. It is an opportunity to celebrate the attractive features of our community including beaches, golf courses, dining and historic downtown areas. This event serves as a portal for the community to become more involved with the builders and an opportunity to see the impact that the builders have on the community. In addition, it delivers the message that our Shore Builders Association is comprised of quality, dedicated, professional builders.

synergistic effect that the entire parade has on the community at large that will truly make an impact. The collective effort gives the opportunity for each participant to utilize an advertising budget that far exceeds what they could produce individually. This exponentially increases the breadth and scope of even the most far reaching individual campaigns. In addition, a Parade of Homes is a wonderful opportunity to involve local programs like the Monmouth County SPCA and Habitat for Humanity, which are community organizations we have supported in the past. Supporting local causes while displaying the tremendous effort, value, and impact that home building has on our communities is a phenomenal way to connect with our target demographic.

It is not one particular effort, but the

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