T he first three months of this year flew by and I’m welcoming spring with open arms! With strong sales that continued through the beginning of the year, construction continuing, and more businesses increasing capacity, we’re starting to feel a little more like ourselves these days. Now that we’ve moved through the first quarter of 2021, I can honestly say that things are looking more positive than they have in a long time. Last year was not the 75th Anniversary celebration for our Association that we were hoping for; however, I’m feeling thankful to all of our members for their dedication, flexibility, and determination to continue on our mission of providing a viable, healthy Association for the next 75 years and beyond. One of the most critical components of our Association is the sponsor program. Our Platinum, Master, and Product sponsors provide the means for us to provide valuable services and programs to our membership. Without our sponsors events like our annual golf outing and the BBQ on the beach would not be possible. I would like to express my deepest gratitude to our sponsors for their continued support this year. I would also like to welcome and thank Huber Engineered Woods as our newest Product Sponsor.
A few exciting things for our members that took place recently include NAHB’s IBSx, which kicked off on February 9th as a virtual experience with keynote speaker Mike Rowe of “Dirty Jobs.” The virtual show was quite different than our normal gathering for the International Builders Show, but there were a lot of valuable educational, as well as virtual networking opportunities. In addition, the annual awards took place during the three-day virtual event. As always, Shore Builders Association was well represented! Our Professional Women in Building of the Garden State was a finalist for mid-size PWB Council of the Year for its legislative and political advocacy, fundraising and community outreach. Rich Robinson was recognized by the Associates Committee with the Bill Polley Advocate of BUILD-PAC Award for his support and promotion of the National PAC. He also chaired the NAHB Membership Committee. We would also like to thank Dean Mon for his time as NAHB Chairmain of the Board early last year and for the past four years spent on the NAHB leadership ladder. In addition, thanks goes to Hank Kelly for holding NAHB positions as Area 2 Chair representing NJ & NY, and Codes Committee Chair. We would also like to recognize
Mike Kurpiel for serving as NJ State Representative to the NAHB Board, and as the first Associate member to serve as State Rep. He will continue to serve NJ as State Representative and was elected Moderator of the State Representative Caucus, consisting of representatives from the 50 states and Puerto Rico. He is the first Associate member to ever hold this distinguished position. We would also like to recognize Kelly Ann Zuccarelli for serving as Chair of the National Sales and Marketing Council. And, last but certainly not least, at the recent NAHB Sales and Marketing awards The Nationals, Rich Robinson was named the NAHB Associate of the Year. There is no shortage of SBACNJ Superstars at the national level! Thank you all for your hard work and dedication to the industry. We are so proud to have you as our members! One of our favorite events of the year, FAME, is scheduled as an in-person event on May 20th at the South Gate Manor in Freehold. The venue has updated their space to accommodate an outdoor/open air feature and has provided us with a level of comfort that we can safely hold our annual awards in-person this year. I would like to thank all of the companies that entered their sales and marketing projects for awards
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C ontents 01 President's Report by Christopher Amato 05 Welcome New Members 13 SBACNJ Event Recap 23 Provident Bank Demonstrates Its Commitment To Customers During The Pandemic 27 Flair Marketing Group Marketing Firms Come in All Shapes and Sizes 31 Builder Spotlight - Dakan Homes 35 F.W.Webb CompanyWelcomes New Director of Plumbing in Tri-Sate 39 FAME 2021 by Stephanie Shaffery, Flair Marketing Group VOLUME 1 | 2021
EDITORIAL CONSULTANT Flair Marketing Group - Stephanie Shaffery
DESIGNER Flair Marketing Group
OFFICERS President – Christopher Amato
First Vice President – James Pittenger
Vice President of Associates – David Eareckson, PE
Secretary – Stan Graser
General Counsel - Michael J. Gross
Immediate Past President – Michael J. Kokes
SBACNJ STAFF Executive Officer – Gina McNamara
Office Manager – Christine Boyle
The Bulletin Board magazine is published quarterly and is distributed to the membership and others.
eMagazine by member company Flair Marketing Group firstname.lastname@example.org
Unless otherwise noted Photography by member company: All is Sharp Photography Howell, New Jersey Photos can be viewed and ordered online at allissharp.com
43 PWBGS Raises Money Cooking with Giovanna 45 A Message from NJBA President Michael Canuso
Over 75 years of publication to our members
THE BUILDER CONNECTION
Interested in Joining SBACNJ?
CLICK HERE As a Builder
CLICK HERE As an Associate
CLICK HERE As a Remodeler
190 Oberlin Avenue North Lakewood, NJ 08701 | P (732) 364-2828 | F (732) 905-2577
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President’s Message Continued
this year and wish everyone good luck! I would also like to thank our FAME Sponsors, for again, without the support of these companies, this event would not be possible. Save the Date for this great event & I’ll look forward to seeing you at FAME! I’m sure you are all looking forward to getting back to normal as much as I am. As we move full steam ahead as an Association and industry, I would like to remind everyone to continue following safety protocols as set forth by the state of New Jersey and the CDC guidelines so that we can assure getting back to normal
happens sooner rather than later. As we continue to social distance and wear masks on our jobsites and around our workplaces, we will continue to move closer to a time when these measures will not be necessary. I am happy to say that our PWBGS has resumed their mentoring at the Collier Youth Group Home in Red Bank, as of last month, and we are excited to have our Young Professionals Happy Hours back! Speaking of in-person events, we have a full calendar this year, starting with FAME in May, followed by our Annual Golf Outing on June
21st. We are also planning for our BBQ on the Beach which is scheduled for July 15th, giving us all much-needed in-person interaction and networking opportunities. Take a look at our full calendar of events here View Calendar and be sure to save these dates. I’ll be looking forward to seeing all of you this spring and summer.
WELCOME New Members We would like to take this opportunity to welcome the following new members and thank their sponsor.
F.W. Webb Stan Graser
Hamilton Building Supply John Carroll 65 Klockner Road Hamilton, NJ 08619 (732) 613-0080
Bossart Builders Dave Bossart 184 Liberty St. Long Branch, NJ 07740 (201) 404-2264
Dynamic Earth David Backman 1904 Main Street Lake Como, NJ 07719 (732) 280-0830
Capital One Mindy Seifried 10 Wright Court East Brunswick, NJ 08816 (732) 570-2152
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AdvanTech ® subflooring has provided builders consistent high-quality for 20 years. Engineered to provide a unique combination of advanced moisture protection and industry-leading strength and stiffness 1 , AdvanTech subflooring is FLAT OUT BEST ™ for a quiet, stiff floor. With a 500-Day No-Sanding Guarantee and Lifetime Limited Warranty 2 , AdvanTech subflooring is the panel builders trust to withstand tough jobsite conditions and provide a quiet, even base for years to come. AdvanTech subflooring provides total performance because of its advanced manufacturing: • High-density engineered wood for industry leading strength and stiffness 1 • Advanced resin technology helps fight moisture throughout the panel • Reliable fastener-holding power grips fasteners in place to help reduce squeaks • Patented fastening guide for easy installation • Durable, precise tongue and groove profile for speed and ease on the job • Ranked #1 in quality every year since 2002 3 FACT SHEET: ADVANTECH ® SUBFLOORING
For more information on AdvanTech subflooring, visit AdvanTechPerforms.com.
___ 1 According to Evaluation Service Report published by the International Code Council’s Evaluation Services in ESR-1785 . 2 Limitations and restrictions apply. Visit AdvanTechPerforms.com/ResidentialWarranty for warranty and No-Sanding Guarantee details. 3 Builder magazine annual Brand Use Study, 2002 – 2016, OSB category.
SBACNJ 75th Anniversary Contined Construction to Permanent Loan
At OceanFirst Bank, we know that convenience is important to our customers. That’s why we offer an array of residential mortgage options designed with just that in mind. If you’re building a new home, your construction and permanent loan can be combined with just one closing, saving you time for more important things – like deciding on paint colors and carpet for your dream home. Come in and talk with a Residential Loan Officer today! Features & Benefits • Final rate set at time of construction closing* • Prompt, local decision making • Easy application process • Seller may contribute 6% towards closing costs • 1 st draw up to 75% of land value • One closing
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*Primary and secondary home rates are set at time of closing. Offer of credit is subject to credit approval.
Committees are a vital functional of our Association. Make your membership more meaningful by getting involved. Become an active member of a committee! Committees general meet one hour, once a month
❑ ASSOCIATE MEMBERS, MEMBERSHIP SERVICES AND PROGRAMS: This committee works for the betterment and benefit of the SBACNJ membership. This committee is responsible for the BEAM (Builders Employing Associate Members) Award as well as the Associate of the Quarter nominations. This commit tee recruits new members, screens prospective applicants and works to retain current members. ❑ GOLF CLASSIC: This committee meets 6 times per year, beginning in February, to plan the SBACNJ Annual Golf Outing. As a committee member it is important to be available the day of the outing to work as an event volunteer. ❑ LEGAL/LEGISLATIVE & ENVIRONMENTAL: This committee interfaces with local and state municipalities to maintain good relations, provide exchange information flow, and oppose adverse government regulations on the building industry in Monmouth, Ocean, Middlesex and Mercer Counties. The committee considers challenging ordinances, practices, and policies of municipalities which are harmful to SBACNJ members. ❑ SALES & MARKETING: This committee promotes professionalism in sales and marketing and further educates the members on the latest ideas available to Builder and Associate members. This committee also plans the Annual FAME (Fabulous Achievement in Marketing Excellence) Awards Banquet. The committee keeps industry views before the public and creates a better public image of the Association and the role it plays in the community. ❑ YOUNG PROFESSIONALS: This committee promotes participation and increases opportunities for young professionals in the building industry by developing interesting programs that provide a forum for networking, continuing education, professional growth, development of leadership skills and access to a professional community. ❑ PROFESSIONAL WOMEN IN BUILDING COUNCIL: This council is recognized and chartered by NAHB and is dedicated to promoting, enhancing, and supporting home building and women in the home building industry. This council is open to all member companies and their employees. There is a fee of $50 per member to join the council and is open to men as well.
If you are interested in joining one of the committees or being a member of the Professional Women in Building Council, please contact the SBACNJ Office in Lakewood at 732-364-2828.
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SAVE THE DATES! Be sure to save the dates for these important upcoming programs: Click here for Shore Builders Events
FAME - THURSDAY, MAY 20TH SOUTH GATE MANOR
ANNUAL GOLF OUTING - MONDAY, JUNE 21ST JUMPING BROOK COUNTRY CLUB
BBQ ON THE BEACH – THURSDAY, JULY 15TH MARTELL’S TIKI BAR
OKTOBERFEST - THURSDAY, SEPTEMBER 30TH KOHLER SIGNATURE STORE BY GPS
SBA ANNIVERSARY GALA – FRIDAY, NOVEMBER 5TH SPRING LAKE MANOR
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EVERYTHING YOU NEED TO BUILD EVERYTHING YOU’RE BUILDING.
800-325-8623 WOODHAVENLUMBER.COM Lakewood | Point Pleasant Beach | Manahawkin | Shrewsbury *
*Kitchen & Closet Design Center only
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SBACNJ EVENT RECAP
Virtual Economic Forecast
NAHB Chief Economic expert, Dr. Robert Dietz. shared his insights on what to expect this year and how the pandemic will continue to affect housing.
If you want to review the Power Point slides, click the link below to download them now.
Click Here for the Presentation
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NJBAVirtual Board of Directors meeting
Join us in congratulating Adam McIndoe, Netwave Interactive Marketing who was named the 2021 SBACNJ Ironman during the virtual NJBA Board of Directors meeting in January.
We would also like to congratulate the following SBACNJ members
The Shore Builders Association of Central NJ selected Adam McIndoe from Netwave Interactive Marketing. Adam’s first involvement with the association was as an outsider. He was invited to participate as a judge for SBACNJ’s FAME awards. So impressed by the presentation ceremony and engagement of the members, Adam joined the association immediately and has been an active and productive member ever since. Adam shares his marketing expertise to promote and grow the association in so many ways. He is Chair of the SBACNJ Young Professionals Committee through
which he participates in a partnership with the Ocean County Vo-Tech school. He actively participates on the Golf, Sales and Marketing, Membership and Associate Sponsors Committees as well as the PWB of the Garden State, this has led him to participate in the Sales and Marketing and Membership/Associates Committees at the state level. We are all excited to see what the future brings for Adam and the many ways the association will continue to benefit from his advice and participation.
who have been nominated as officers of NJBA and will be installed in April.
Tom Bovino - nominated as NJBA Vice President
Kim Manicone - nominated as NJBA Associate Vice President Suzzane Kronenfeld - nominated as NJBA 2nd Associate Vice President
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Event Recap Continued
NAHB IBS X
Congratulations to our Local Members & PWBGS Recognized by NAHB During the IBSx
Although the impact of the COVID pandemic cut short Dean’s service, we certainly appreciate the past four years spent on the NAHB Ladder and continued service to the industry and Federation. Thank you to Hank Kelly for holding two very important
The National Association of Home Builders recently held its annual meeting at IBSx during which several of our members, along with the PWBGS, were recognized for exemplary service to the industry and the Association. Congratulations… Rich Robinson, Member Rebate Program, was recognized by the Associates Committee with the Bill Polley Advocate of BUILD- PAC Award for his support and promotion of the National PAC. The PWB of the Garden State was a finalist for Mid-Size Council of the Year. Whether legislative and political advocacy, fundraising or community outreach, virtual or in person, the national PWB recognizes Council impact on the community and on the current and future workforce of the residential construction industry. Thank you for your service… The following members have passed on the baton of chairmanship for the NAHB committees they led in 2020. Thank you first and foremost, Dean Mon, for your time as NAHB Chairman of the Board.
positions: Area 2 Chair, representing NJ and NY, and Codes Committee Chair. Mike Kurpiel for serving as NJ State Representative to the NAHB Board, and especially as the first Associate member to serve as State Rep. Rich Robinson for Chairing the NAHB Membership Committee and Kelly Ann Zuccarelli for serving as Chair of the National Sales and Marketing Council. And on to the future… Mike Kurpiel will continue to serve NJ as State Representative. Mike is so well respected by his peers that he was elected Moderator of the State Representative Caucus, consisting of representatives from the 50 states and Puerto Rico. He is the first Associate member to ever hold this distinguished position. The NAHB State Representatives mission is to relay NAHB initiatives to their respective state and local associations while bringing to NAHB the challenges faced back home, they represent two thirds of the full Board of Directors.
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NAHB The Nationals Virtual Awards Gala
NAHB honored outstanding residential real estate sales, marketing and design, 55+ housing projects, individual achievement, young professionals and global excellence at the National Sales and Marketing Awards gala (known as “The Nationals SM ”).
Join us in congratulating SBACNJ Member Rich Robinson of Member Rebate Program on being named 2020 National Association of Home Builders Associate of the Year!!
Rich Robinson, Member Rebate Program We are so thankful for all you do for New Jersey and NAHB!
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DW Smith Associates is now part of the PS&S Family Two resilient and innovative Garden State A/E Consultants with more than a half century of service each have united to continue their leadership role in the Home Builders’ Marketplace
Miguel Salinas, LSRP, CPSS 732.584.0435 | email@example.com
HQ: Warren, NJ
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Construction & Permanent Loans
$36,500,000 185 A pArtments
Little Falls, Passaic County Construction/Permanent
For over 130 years, Amboy Bank has been financing NJ’s building and housing needs. We provide commercial, construction and permanent loans with flexible terms and, of course, quick local decisions. Bob Beni Senior Vice President, Senior Commercial Real Estate Officer 732.591.8700 x5732
$16,500,000 60 A pArtments /r etAil Newark, Essex County Construction/Permanent
$9,000,000 34 A pArtments Belmar, Monmouth County Permanent
Legal/Legislative by Michael J. Gross, Esq., Steven M. Dalton, Esq. and Linda M. Lee, Esq. Mr. Gross is a Partner & Chair, Mr. Dalton is a Partner, and Ms. Lee is an Associate of Giordano, Halleran & Ciesla, P.C.’s Environmental Practice Group
• Many roadway improvements within the IRZ will require a hardship exception and submission of a climate impact statement. • Technical changes regarding flood hazard area and net fill / flood storage displacement calculations. • Re-registration of approved projects every 180 days to re-certify consistency with the NFIP if work has not commenced. • Expansion of flood hazard regulated waters to include isolated waters that drain less than 50 acres, riparian zone expansions, and mitigation requirement enhancements. • Climate change related conditions will be added to wetland permitting and mitigation. • Removal of NJDEP delineated coastal centers from the Coastal Rules. The proposals are extensive and, if adopted as presented in the initial stakeholder sessions, will have statewide impacts on development and redevelopment. JACKSON FILL PERMIT ORDINANCE In connection with an action filed by NJBA, SBACNJ and several individual builders, on February 25, 2021 the New Jersey Superior Court invalidated Jackson Township's (the "Township") ordinance regulating soil and fill movement. The court invalidated the ordinance on procedural grounds finding that it was not properly adopted because it was not first referred to the Township’s Planning Board. The ordinance was, in effect, a development regulation and, therefore,
What’s in a name? In a pre-cursor to its contemplated New Jersey Protection Against Climate Change (“NJ PACT”) regulatory changes, the New Jersey Department of Environmental Protection (“NJDEP”) changed the name of its Land Use permitting program from the “Land Use Regulation Program” to “Land Resource Protection”. The name change was not just to create a new sound- alike acronym. Instead, it appears to signal an intentional shift toward enhanced environmental protection in the NJDEP permitting process anticipated with the coming of NJ PACT. NJDEP is taking action to implement the NJ PACT rule amendments pursuant to State mandates to amend regulations to “integrate climate change considerations, such as sea level rise and chronic flooding” and “prevent further increases of harmful greenhouse gas emissions”, and to promote the State’s clean energy goals. NJDEP commissioned and produced several reports guiding its effort, each adhering to the conclusion that a 17% probability exists that sea level rise (“SLR”) will exceed 5.1 feet by Year 2100. A few of the many contemplated regulatory changes informally discussed during recent NJDEP stakeholder sessions are listed below. • New regulatory inundation risk zone (“IRZ”) and Climate Adjusted Flood Elevation (100-year elevation plus five (5) feet) that will require certain buildings to be elevated an additional five (5) feet. • Development restrictions within the IRZ.
Michael J. Gross
Linda M. Lee
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Planning Board review was required pursuant to the MLUL for confirmation of compliance with the Township Master Plan prior to adoption. The ordinance was adopted to govern management of soil and fill material in connection with development projects. In essence, it required anyone planning to import or export fill material in quantities exceeding a certain threshold first obtain a permit. NJBA and SBACNJ (along with the individual builders) filed action in June 2020 challenging the ordinance on the basis that the Township exceeded its authority both procedurally and substantively, and that the ordinance went beyond what was envisioned by NJDEP in creating a model ordinance for such soil fill import/export. While suit was pending, the Associations worked with NJDEP to effectuate NJDEP's release of a modified model soil fill ordinance. The Associations intend to continue to work with the Township in an effort to ensure that any redraft ordinance addresses the substantive concerns raised with respect to the nullified ordinance. COURT UPHOLDS SETTLEMENT APPROVING DEVELOPMENT In a recent Appellate Division decision, Plaintiff challenged the Borough of Franklin’s (“Borough”) and its’ Planning Board’s (“Board”) approval of a settlement agreement related to the development of property (“Property”). Plaintiff alleged that the Borough and Board failed to comply with Whispering Woods at Bamm Hollow, Inc. v. Middletown Township Planning Board (“WW”), which allows for a public hearing to approve a settlement of a prerogative writ action by a planning or a zoning board. The court affirmed the approval of the settlement. The Board had approved a prior owner’s plan to construct condominium and townhouse units on the Property. The Property was later sold, Moss v. Borough of Franklin
but the project was not constructed because the Borough rezoned the area for single family homes only. A subsequent owner filed an action against the Borough after being advised that the approvals had expired. In 2007, the parties settled the action pursuant to a consent order, under which the development of certain age-restricted housing units on the Property was permitted, and the Borough amended its zoning ordinances to create a new district to accommodate the project. However, the project remained unbuilt. In 2017, the new owners (“Owners”) of the Property entered into a consent order with the Borough to amend the 2007 consent order, and authorize the construction of certain units and remove all age restriction requirements. The Borough adopted a new ordinance allowing for the development. Despite this action, the Board denied Owners’ site plan application, and Owners filed a complaint challenging the decision. The action was resolved in 2019 by settlement agreement (“Agreement”). Under the Agreement, Owners agreed to submit a revised site plan application and the Board agreed to adopt a corresponding resolution. The Agreement also provided that a public hearing would be held per WW for approval of the Agreement and the site plan application. Prior to entering into the Agreement, the Borough provided public notice of the meeting to discuss the Agreement. At the hearing, the Agreement was discussed prior to the council voting to authorize the execution of the Agreement. In addition, Owners submitted a revised site plan application to the Board pursuant to the Agreement. A public hearing on the application was held by the Board and the Board approved the application. Plaintiff filed a complaint in lieu of prerogative writs against the Borough, the Board, and Owners, alleging that the meeting to consider Owners’ plans submitted under the Agreement violated WW. The trial court granted Defendants’ motions to dismiss Plaintiff’s
complaint. The trial court dismissed Plaintiff’s claim that the Borough’s approval of the Agreement was in violation of WW. The court reasoned that the procedures followed satisfied WW, as the Borough publicly discussed the Agreement during its regular meeting and the Agreement itself required Owners to apply to the Board under WW for approval of a revised and resubmitted site plan contemplated by the Agreement. Moreover, Owners’ resubmitted application was the subject of a duly noticed public hearing in compliance with WW. The Appellate Division affirmed substantially for the reasons set forth by the trial court. The appellate court further noted that nothing in WW suggests “that the public must be given wide latitude at a hearing to renegotiate the terms of an agreement settling an action in lieu of prerogative writs,” and WW only requires that a settlement agreement be “subject to public presentation, a public hearing thereon and a public vote.” This decision reaffirms the procedures to follow under WW when approving a settlement agreement with respect to a prerogative writ action. STORMWATER GREEN INFRASTRUCTURE NJDEP’s Green Infrastructure Stormwater Rule, adopted March 2, 2020, and is now in effect as of March 2, 2021. Major development projects that do not have pending applications that are complete for review prior to the March 2, 2021 effective date must design accordingly to satisfy the green infrastructure requirements. The technical requirements will be a work in progress, and developers are encouraged to consult with consulting professionals early in the project design stage to ensure that the new rule requirements are appropriately addressed in project design from both a substantive and timing perspective.
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YOU BUILD. WE’LL TAKE CARE OF THE REST.
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Master Sponsor Spotlight
PROVIDENT BANK Demonstrates its Commitment to Customers During the Pandemic
These instruments help analyze water and steam for companies and businesses that rely on ultra-pure water, such as power generation, industrial processes, and semi-conductors.To put it into perspective,Waltron’s sodium analyzer can measure a grain of salt in an Olympic sized pool. In 2014, I assumed ownership of the business, took back the original name, and the newWaltron Bull & Roberts was born.
Shortly after, we received a letter from the NAVY that stated we must operate and remain open, that under no circumstances should we close.We never skipped a beat. Our employees kept working andWaltron kept supporting all of its critical infrastructure customers throughout the pandemic.
Jon Guy is President and CEO of Waltron Bull & Roberts, a company that specializes in steam and water chemistry management. Keith Buscio, Vice President, Director of Public Relations, Provident Bank, spoke with Jon to learn more about the company’s success and to discuss how Provident helped Waltron during one of the toughest years the company has ever faced.
What are some of the changes you’ve had to make to your business that you never would have anticipated this time last year?
Tell us about your business
How has your business been affected by the pandemic?
JG: Founded in 1903 by chemists Irving Bull and Alfred Roberts,Waltron has a long history of expertise in water chemistry management. The company started as an analytical and consulting laboratory in lower Manhattan in NewYork City – a perfect location to sample, analyze, and make recommendations for the boiler water of the many steamships that called in to the major seaport there. In fact, our company pioneered the first modern boiler water treatment program, including the first nuclear water chemistry program on a commercial ship, and at one point had nearly half of the US merchant fleet under contract. When the core maritime business (and Bull & Roberts name) was sold in 1984, the company refocused on manufacturing analytical instruments and rebranded itself asWaltron.
JG: We have been monitoring the pandemic since the very early stages. In 2016, we opened a sales office in China. Our Chinese sales director went on lockdown for seven weeks starting with the Chinese NewYear in mid- January 2020.We anticipated our sales in China would take a hit, and they did. Sales set to ship in the months of February and March pushed into April and May. Just as China began to climb out of the worst part of their pandemic, our key European suppliers began to be impacted. We now had pent-up demand for instruments and spare parts coming from customers and no way to get enough products fast enough to meet demand. At the same time, we grew anxious about whether or not our Flemington headquarters would be put into the same restrictions as our foreign business partners.
JG: The sales that we coordinate typically require meetings at customer facilities, whether by our own employees or our many distributors around the world.While services dried up for a short period of time during all of this, we learned that we needed to become more creative when it came to keeping our customers engaged. Our customers are mostly essential businesses, for example, power plants that need to remain open but that rarely ever allowed anything but on-site sales calls.They were mostly closed to sales visits, so we started using video conferencing for our sales rep training, changed over to conduct virtual sales calls, and live-streamed specialized training sessions for customers. None of that existed before 2020.
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What are some of the biggest challenges you’ve faced during the pandemic?
attentiveness to clients, and my early document preparation, in just a few days we received the funding we needed.Thanks to the program we kept everyone working without any reductions. The working capital also helped me accelerate R&D to bring more production back to the United States.That makes us less dependent on foreign suppliers, which proved to be a threat when the global pandemic hit Europe.
JG: For small business owners like me, there isn’t a lot of room for error, even in the best of times.We’re personally and financially committed to our companies like no one else. Our willingness to evaluate and accept risk (and uncertainty) is greater than the average person, but at the same time we have to remember that not everyone has that same risk tolerance. AtWaltron I needed to make sure employees not only felt secure and fulfilled in their jobs, but that their perspectives on health and safety were accommodated. Some employees chose to work remotely one or more days a week. Then again, not everyone in a manufacturing industry has the capability to work remotely. So, it was important to me to communicate to my employees that while working remotely, they owed it to their colleagues remaining on site to stay focused and productive.
How has Provident Bank helped your business through the pandemic? How have they demonstrated their commitment?
JG: The communication from the SBA team at Provident Bank was outstanding. Matt Flannery and his SBA lending team were incredibly responsive and the first to share information. He and his team were always able to explain new developments regarding the Paycheck Protection Program thoroughly and clearly. It was comforting to know that Provident Bank had my back and knew how to accurately handle the situation. This is what separates Provident Bank from other banks. I made sure to share my experience with Chris Martin, Provident’s Chairman and CEO, and explain how much Matt Flannery and the SBA lending team helped my business. I wanted him to know how proud he should be of his people. Even when the world is in complete disarray, Provident Bank has the resources and strategies to handle it, and they made it look effortless. That’s commitment you can count on!
How has the pandemic changed how you will do business moving forward?
JG: We prepared ourselves to seek additional funding and resources once we knew how bad this was going to be. My main concern was keeping our employees working.The SBA team at Provident Bank was extraordinary.Without a doubt, Provident’s attention to detail and commitment to its customers proved to be a real advantage for my business.The help I received from the SBA team, especially with the Paycheck Protection Program was flawless. Because of Provident’s superior organization,
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COUNT ON OUR CAPITAL. BUILD YOUR BUSINESS.
Walter Sierotko , EVP 732.726.5420
TOTAL TEAM LENDING
C O M M I T M E N T Y O U C A N C O U N T O N. SM
INDUSTRIAL CONSTRUCTION LOAN PISCATAWAY, NJ $18,000,000
OFFICE BRIDGE LOAN RED BANK, NJ $16,500,000
OFFICE/RETAIL CONSTRUCTION PERMANENT LOAN SUMMIT, NJ $8,900,000
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Associate Member Spotlight
FLAIR MARKETING GROUP Marketing Firms Come in All Shapes and Sizes
When it comes to marketing there are very few member companies in SBACNJ that can boast as extensive experience specializing in marketing new homes as Flair Marketing Group. Led by Founder and President, Stephanie Shaffery, the company has been a long-time active member of the Association. You may have seen Stephanie actively engaged during SBACNJ meetings and events, always greeting other members and working the room. Flair Marketing Group provides marketing services for both builder and associate members through a valuable blend of both traditional and digital marketing strategies and programs that include a unique goal-focused return on investment for clients. From sales office environments to corporate office branding designs, brochures, websites, and everything in between, Flair Marketing Group can provide clients full-service soup- to-nuts marketing programs that offer a personalized, one-on-one experience that feels more like having an in-house marketing
director. Some of the more high-profile projects the company has accomplished recently includes a sales office environment for an award-winning townhome community I enjoy close working relationships with all of my clients. I like to feel as if I am part of their company and team. It’s a win-win for everyone because they get the very best of having an “in-house” marketing director
in Ocean County, a corporate office branding design and display installation for a well-known national property management company in several of the offices on the east coast, an overhaul of corporate marketing materials for a construction consulting company, and a brand new state-of-the-art corporate website for a vertical transportation company. Currently, Flair Marketing Group is focused on several marketing projects simultaneously for a variety of clients. These projects include a corporate website design, a new beach-front condominium start-up marketing package including artwork, brochure, sales environment and signage, and a smaller sales environment for a new community of single-family homes in southern Monmouth county which included everything from a logo design to sales office displays. In addition to sales office and corporate office design and displays, Flair Marketing Group provides copywriting, content creation, and social media marketing services that have a proven record of driving traffic to websites,
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increasing organic search engine rankings, and broad exposure for websites and corporate identities on the internet. With a flair for creating content that gets results, clients enjoy the peace of mind of knowing that their online reputation is expertly crafted with their customer profile and corporate philosophies a priority for all social media, blog articles, and content posted on their behalf.
As the landscape of social media continually changes, a company’s online reputation is the highest priority, followed closely by search engine rankings. Flair Marketing Group has a proven track record with years of experience in providing results that clients can have confidence in. As an active member of SBACNJ, Stephanie Shaffery has worked for many years alongside
her colleagues and friends on several committees including Sales & Marketing, Membership, and as Vice President of the Professional Women in Building of the Garden State. She has also been the long-time editor and committee chair of SBACNJ’s quarterly publication, Bulletin Board Magazine.
Her dedication to the Association has earned her the following awards and recognition on both the local and state level:
Bulletin Board | 28 | www.shorebuilders.org Stephanie explains. As a matter of fact, she has provided the Association with e-Mail marketing, social media, and general graphic design and marketing services for over ten years, continuing to help promote and grow its online community presence and identity. “I enjoy close working relationships with all of my clients. I like to feel as if I am part of their “The relationships I have built as a direct result of my active membership in the Association have been the cornerstone of my company’s success. Many of my biggest clients have been with me for close to two decades. It is very humbling to me that my colleagues and friends continually refer my company to their colleagues for marketing services. It is a constant reminder that the Association and the other members in it are priceless. One of the reasons my colleagues are comfortable with referring me is that my experience marketing and selling new homes is very unique from other marketing firms in that I have “been in the trenches” of the new construction world,”
company and team. It’s a win-win for everyone because they get the very best of having an “in- house” marketing director and I get to learn about their business, work with their staff, and provide a very authentic experience for their audience,” she continues. As the world of marketing changes rapidly, Flair Marketing Group is positioned to continue to seamlessly blend its practical knowledge of marketing and the buyer experience with the latest techniques, platforms, and methodologies to continue to provide clients with value and proven return on investment. There are a lot of ingredients that go into a successful marketing campaign, and Stephanie Shaffery will continue to lead Flair Marketing Group with the recipe for success for each and every client.
2017 FAME Outstanding Achievement Award 2017 SBACNJ Associate Hall of Fame
2017 Sales & Marketing
Chairman’s Award, NJBA
2014 Sales & Marketing
Chairman’s Award, NJBA
2014 Associate of the Year SBACNJ
2013 Ironman Award NJBA
2009 Sales & Marketing
Chairman’s Award, NJBA Multiple FAME & SAM Awards in various categories
FLAIR M A R K E T I N G G R O U P
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Bulletin Board | 31 | www.shorebuilders.org he has designed and built more than 1,600 homes, including hundreds at the Jersey shore. In 2014 after three decades of designing and building homes for other companies, Rob Shino launched his own custom home business at the Jersey shore. His wife Julie sketched the company’s logo on a cocktail napkin, and the rest, as they say, is history. Based in Seaside Heights, Dakan Homes prides itself on providing excellent customer service, attention to detail, and transparent pricing. Rob and his team specialize in building custom homes in a scattered lot atmosphere. Rob has built a reputation for being passionate, detail-oriented, and energetic—qualities that endear him to customers and attract top-tier tradespeople, realtors, and financing experts. With a degree in architectural design and engineering and nearly 35 years in the business,
Every Dakan home is a certified Energy Star home. When Energy Star requirements are applied to new home construction, an integrated approach to design combined with tried-and-true best building practices adds up to a durable, comfortable home with reduced utility and maintenance costs. Dakan Homes certified Energy Star homes have undergone more inspections and testing than typical homes to ensure that the home was built to higher standards When clients entrust Dakan Homes to build their dream homes, they get personalized, responsive service every step of the way. Rob sits down with each client to explain the entire building process, from assessing the site to designing the perfect custom home to the final walk-through and handing over the keys. He personally draws the plans for clients and
thoroughly explains the financial aspects of each project, ensuring that there are no surprise bills at the completion. After working with Rob and Julie, clients often become cherished friends. Like their clients, the Shinos are also building new memories in a Dakan Home at the shore. They generously give back to their community by supporting several local nonprofit organizations, including Friends of Ortley Beach, Berkeley Revolution Baseball Club, Lavallette School PTO, Toms River United Sustainability Team, and Ortley Beach Voters and Taxpayers Association.
• Shore Builders Association of Central New Jersey FAME Award Best Corporate Social Media Strategy • Shore Builders Association of Central New Jersey FAME Award Best Corporate Facebook Page • Shore Builders Association of Central New Jersey FAME Award Best Corporate Brochure • Shore Builders Association of Central New Jersey FAME Award Best Corporate Logo
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That’s the position that Whirlpool brand holds when it comes to appliance sales in the U.S. * Consumers count on the appliances in their homes every day. That’s why it’s important to provide them with products they know they can trust. Whirlpool, the top-selling appliance brand in the U.S., is one of several leading brands in our differentiated portfolio. So no matter what your customers need, they can feel confident that they’re working with an industry leader – and you can too.
Count on us.
* Based on 12-month average of unit sales. Refrigeration, Cooking, Dishwashers and Laundry appliances. TraQline, 2017
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New Member Spotlight
F.W.WEBB COMPANY Welcomes New Director of Plumbing in Tri-Sate
(Bedford, Ma) – F.W. Webb Company is pleased to announce that Stanley Graser has been appointed the Director of Plumbing to oversee the company’s markets within New York City’s five boroughs, New Jersey and Pennsylvania. Nick Snell will continue to serve as the company’s Director of Plumbing with a focus on New England and Upstate New York. “We are continuing to expand our presence across the tri-state. Since each market is unique, we have made the decision to divide our plumbing territories to better support our customers,” said Bob Mucciarone, Chief Operating Officer, F.W. Webb. “Stanley has a great reputation in these key areas and has tremendous relationships in the building industry. I am confident that he will help grow our name within the tri-state as a first-class supplier.” An industry veteran with over 35 years of experience, Graser has held a number of managerial roles and built territories, promotional programs, and e-commerce initiatives from the ground up. He spent the majority of his career at Ferguson where he worked on residential and light commercial plumbing projects. Under his leadership, he and his team provided competitive solutions and value engineering to builders, architects, and designers. Graser is also knowledgeable on the different plumbing brands and the latest technology innovations.
“F.W. Webb has a long history in New England as a plumbing wholesaler, but it is still a newer name in the tri-state region. I’m excited to join a company like F.W. Webb that is committed to customer service and backed by a large inventory and expert services. I look forward to building brand awareness in these markets and promoting all of the company’s capabilities as a single-source supplier,” Graser said. member of the New Jersey Builders Association and Plumbing-Heating-Cooling Contractors Association (PHCC). Passionate about the trade, he works closely with the Ocean County Vocational Technical School in New Jersey to help bring new talent into the field. About F.W.Webb An industry pioneer since 1866, F.W. Webb Company is the largest wholesale distributor of plumbing, heating, HVAC, refrigeration, pipe, valves and fittings in the Northeast. F.W. Webb has grown from a single location to more than 90 across nine states and proudly offers customers an extensive inventory of products and dedicated services that reach from underground to the rooftop. Covering 16 areas of expertise, specialty markets include process controls, water works, environmental services and more. F.W. Webb also operates more than 45 Frank Webb Home bath, kitchen and lighting retail showrooms. For more information visit www.fwwebb.com . Graser is an officer in the Shore Builders Association of Central New Jersey and a